The Supervisory Board of Valamar Riviera has approved an initial business strategy proposal for Valamar group through 2030, which, following finalization, will be presented at Valamar Investor Day in October. The proposed strategy outlines an investment plan of approximately EUR 820 million, targeting the completion of key projects in the Parenzana and Brulo clusters in Poreč, as well as the Capo Fronte cluster in Rab. The plan includes enhancing the quality of hotels and campsites, further developing products and brands, and accelerating digital transformation through investments in advanced analytics, automation, and AI technologies. By 2030, Valamar group aims to achieve revenues of up to approximately EUR 800 million, with approximately 50 % of total revenues expected to be generated outside the peak tourist season. Valamar will continue to strategically strengthen its direct sales channels, which are projected to contribute approximately 70 % of total revenues.

Valamar group’s strategic objectives for the upcoming period include achieving double-digit percentage annual growth in both business performance and the group’s fundamental value. Following the implementation of outlined strategic initiatives, target operating earnings (EBITDA) in 2030 are projected to range between EUR 220 million and EUR 240 million. The group also aims to deliver a targeted dividend yield of approximately 4 % for Valamar shareholders.

Valamar aims to further strengthen its position as the leading employer in the tourism sector by continuing to enhance working conditions and maintaining a strong focus on retaining domestic employees at the level above 60 % of total workforce.

Valamar will continue to focus on achieving exceptionally high levels of guest satisfaction, targeting an overall guest satisfaction rate of 90 %, with the objective that every third guest is a returning visitor. Valamar also intends to maintain a Gold-level ESG rating (EcoVadis) and will continue investing in sustainable and responsible tourism, caring for destinations, supporting local services, and improving the quality of life in communities where it operates.

With a view to executing its strategy through 2030, the Supervisory Board of Valamar has reappointed Željko Kukurin as President of the Management Board, and Marko Čižmek and Ivana Budin Arhanić as Members of the Management Board, for a new term ending 31 December 2030. In addition, two new members have been appointed to the Management Board: David Poropat, former Senior Vice President for Operations, and Davor Brenko, former Senior Vice President for Sales and Marketing. Prior to this, the Supervisory Board of Imperial Riviera reappointed Alen Benković as President of the Management Board and Sebastian Palma as Member of the Management Board, also for a new term ending 31 December 2030. The newly appointed executive team of the Valamar group will assume responsibility for strategic management of all business activities, ensuring consistent execution and delivery of Valamar's ambitious strategic goals by 2030.